Technology is always growing and changing, just like the people who use and rely on it. For the medium of video, there has been quite a ‘digital video revolution’ in terms of technological change, video practice, and the very nature of video.
Technology of all kinds is changing and improving at an exponential rate, transforming the practices and content produced by the media industry. Due to the rate and range of change in these new technologies, the methods in which we can create media content must also adapt to stay current. Creating video media is no exception. As well as influencing the content itself in terms of quality, length and overall choices that effect the mise en scene, the power relations between the professional mediators and their audience of consumer also shifts between increasingly blurred lines of authority. This ‘digital video revolution’ that has arisen in the past decade is continuing to occur in more ways than one, changing the way video is created, distributed and experienced.
The production and post production stages of making video content can take time if you want the quality to be good and if you are using professional equipment. However, because of the increasing quality and ease of use of phone cameras and laptops, making and editing films is quicker and easier. As pretty much anyone can operate devices such as iPhones, technically anyone can be a mediator without the need of university or film school training or the expensive professional equipment. A famous example of citizen journalism is Jafar Panahi’s Iranian documentary film, This Is Not a Film (2011). While under house arrest, the filmmaker Panahi awaits his punishment for making material that spoke against the current political regime. He was facing the possibility his passport being confiscated, a long prison sentence and ban from filmmaking. During this time, he and a friend filmed in his apartment revealing his everyday experience, thoughts and also what was happening outside of his window. The film was smuggled out of the country to France on a USB memory stick within a birthday cake. The film was an international success, receiving high critical acclaim as a creative protest piece. In 2012, it was shortlisted as one of 15 films considered for the Best Documentary Feature at the Academy Awards.
Becoming a ‘citizen journalist’ is even easier again when the publishing of the piece is practically instantaneous thanks to broadcasting platforms like YouTube and even FaceBook. According to Benson, “The production of YouTube texts is also closely bound up with their distribution, in that the process of production takes place at the point of distribution. YouTube users produce texts of YouTube pages as they are viewing the site, using tools that they access on the video page, and these texts are redistributed within seconds of their production. This has important implications for the nature of the user-generated content on the site.” (Benson, P. (2016), p.79) While consumers are participating in this new culture, the film industry has also experimented with the use of mobile devices to make short films or even feature length productions. Korean filmmakers, Park Chan-wook and Park Chan-kyong won the Golden Bear at the 61st Berlin International film festival for his fantasy-horror short film, Night Fishing (2011). This film was shot entirely using an iPhone 4.
As media professionals, it is also important to remember that with the increase of technological devices comes a constantly increasing number of platforms in which videos can be viewed and experienced from. Snickars and Vonderau “...use the term ‘relocation’ to denote the process through which a media experience reactivates itself and offers itself and offers itself elsewhere with respect to where it originated, via different devices and in other environments. Relocation involves repetition: at its foundation, in fact, there is something that returns, that multiplies itself, that makes itself more available to the point of stripping itself of its exclusivity, if not of its uniqueness.” (Snickars, P. & Vonderau, P. (2012), p.25) As a consequence, while a video may look wonderful on your computer, it is also important to consider the display on an iPhone, whether it will be watched vertically or horizontally, as widescreen or fullscreen and if fullscreen, what screens in particular will be filled as displays on different devices can vary greatly. Especially due to the tough to keep interested modern audiences, if the video does not look great, they will turn off as fast as someone would reading a news piece without a catchy grab.
The digital video revolution has spurred significant change in the production process, practices and style of visual content. Propelled forward by the exponential changes to major technologies, this revolution has indeed transformed the entire video production industry. Video has been relocated and innovated to suit the globalised market that digital processes have allowed. In order to facilitate this new technology, power relations within the video industry also made great changes. The advent of digital video and mobile personal communications technologies allowed for the citizen journalist to have the ability to produce meaningful content of similar to that produced by professionals.
References
Benson, P. (2016), The Discourse of YouTube: Multimodal Text in a Global Context, Routledge, New York, NY
Bordwell, D. (2017), Film Art: An Introduction: Eleventh Edition, McGraw Hill Education, New York, NY
Scott, A.O. (2012), ‘A Video From Tehran: It’s Not What It Isn’t, but What It Is:
He’s Jafar Panahi, but ‘This Is Not a Film’’, Retrieved 1st October, 2017 from http://www.nytimes.com/2012/02/29/movies/hes-jafar-panahi-but-this-is-not-a-film.html
Snickars, P. & Vonderau, P. (2012), Moving Data: The iPhone and the Future of Media, Columbia University Press, New York, Chichester, West Sussex